6 Ways to Wear Blue Makeup in 2024

Are you loving the blue makeup trend that’s everywhere this fall? It’s a stunning, bold color, but can feel intimidating when it comes to wearing it on your face. If you’re on the fence, now is the time to get creative and embrace blue tones in your makeup and nails. From soft pastels to deep, rich hues, blue is making a splash in the beauty world. Major publications like Cosmopolitan and Harper’s Bazaar are flagging this shade as one of the top trends of 2024, and we’re here to show you how to make it work for you.

We’ve gathered six expert-approved ways to incorporate blue makeup into your everyday style, without going overboard.

1. A Little Blue Pop

If you want a bold, trendy look that requires minimal effort, a pop of blue is your go-to. Start with a smooth, even base using your favorite complexion products—concealer, tinted moisturizer, or foundation. For a radiant finish, add a dewy highlighter to give your skin a luminous, glass-like effect.

Next, swap out your usual black mascara for a blue one. Apply a light coat for a subtle pop of color or layer on one or two extra coats for a bolder statement. Pair this with fluffy, feathery brows for a soft, youthful vibe. Complete the look with a nude lip gloss, and you’re ready for anything, from the office to a night out.

2. Navy Blues

Navy blue is a universally flattering shade that works beautifully on all eye colors—blue, green, hazel, or brown. It adds depth and drama without being too overpowering.

To achieve this look, keep the rest of your face minimal. Opt for a natural, dewy complexion using a BB cream enriched with hydrating ingredients like aloe. This will create a soft, blurred base that allows the focus to remain on your eyes.

Line your upper and lower lash lines with a rich, navy blue. You don’t need to be precise—blend the edges out for a soft, winged effect using a small eyeshadow brush. Tighten the waterline and upper lash line for added intensity. Finish with a nude or matte lip, or go completely bare for a sultry, day-after smokey eye.

3. Hopeful Romantics

For a more wearable blue makeup look, we love pairing blue with soft pinks, like blush or mauve. This combination creates a romantic, balanced look perfect for daytime wear.

Begin by applying a warm pink or mauve shade all over your eyelid, blending the pigment out with a fluffy brush for a soft, smokey effect. For a touch of blue, add a subtle liner along your lash line or a pop of shimmer in the inner corners. Finish the look with a matte pink lip for a polished, feminine touch.

4. Double the Blue

Channel your inner mod muse by using a royal blue pencil eyeliner to create a graphic wing. Trace your natural eye shape and extend it onto your upper lid for a bold, retro-inspired look. This technique can be a bit advanced, so if needed, use a thin liner brush and makeup remover to clean up the edges and perfect your wing.

To intensify the look, layer on blue mascara for both your upper and lower lashes. Pair this bold eye look with a peachy lipstick to nail that full-on 60s effect.

5. Upside Down Eye Makeup

For shimmer lovers, this look is a playful twist that delivers major impact. Begin by applying a soft, shimmery shade across your mobile lid—use your finger for maximum pigment, then blend out the edges with a fluffy brush.

The key to this look is working a deep blue into your lower lash line to create contrast. Use an angled eyeliner brush to smudge the blue along the lash line, blending it out for a soft, smokey effect. This upside-down technique is eye-catching and perfect for adding a little drama to your everyday makeup routine.

6. In the Blue’d for Nude

A nude lipstick is a timeless beauty essential, and it pairs beautifully with blue eye makeup. To make the most of this combination, start with a bright pop of blue on your inner eye corners. Warm nudes with honey, amber, or orange tints complement blue eyeshadow perfectly.

For a more defined look, line your lips with a slightly darker lip liner before applying a warm nude lipstick. Add a layer of gloss for a shiny finish, or keep it matte for a more modern take. Pair this lip with blue mascara on both the upper and lower lashes, and add a soft, matte brown eyeshadow in the crease to complete the look.

Go (Mineral) Blue or Go Home

While blue is a gorgeous shade to experiment with, be mindful of the products you use. Many mainstream blue makeup products contain heavy metals and dyes that can be harsh on your skin—especially around the delicate eye area. Opt for beauty products made with natural minerals or fruit pigments, like blueberry extracts, to achieve those rich, vibrant blue tones without the toxins.

Beauty should be fun, not risky, so always check your labels and patch test new products before incorporating them into your routine. After all, nothing should stand between you and your flawless blue makeup look in 2024!