Men Want to Look And Feel Younger!
As of recent, shampoo, deodorant, razors, shaving cream and after shave lotion were the primary grooming products purchased by men.
Over the last couple decades, males have increasingly paid more attention to the health, well-being and appearance of their entire body, the largest part of which is their skin.
Men’s skin care products are flying off the shelves. From high-end moisturizers and facial cleansers to powerful anti-aging products specifically for men.
Nearly all men want to look better and feel younger!
Statistics show that a growing number of men are actively trying to combat anti-aging today in the same way women have been doing for decades.
According to a Mintel study, including over 1000 adult men in the United States, more than 1/3 of adult men in the US care about and actively fight aging. And that number rises even further in adult men with children-a.k.a. DADS!!
Facial skin care and sun protection are also a big deal among men today, with the survey noting an 84% affirmation of the use of facial skin care products among American men aged 18 to 44.
70% of men in the same study said they used sunscreen, a sign of increasing worry about aging in men.
And a study by Tiege revealed that 83% of men aged 65+ agreed that guys need to get serious about taking care of their skin, while just under 60% of guys aged 18-24 said the same thing.
How Much Do Men Really Know About Skincare?
80% of men surveyed think that women’s products work as well for them as skin care products designed specifically for men.
Is men’s skin really that different than women’s? Yes, there are many similarities, and many of the same products and treatments used for women still work very well on men’s skin, but there are some key differences to be aware of.
Men’s skin is 25% thicker than women’s, meaning it is also tougher. Men also continually battle shaving-related skin issues. When a man shaves, his face experiences a fairly intense exfoliation, therefore leaving it more prone to breakouts, razor burn, dryness and ingrown hairs if not treated correctly.
Men have a totally different hormonal makeup, produce more sebum, have larger pores, and grow more facial hair than women. Some studies have even shown that men’s skin has a lower pH level than women’s.
With the differences in the acid mantle, the pH level of the cleansers and topicals becomes an important factor. Products with a higher pH may elevate the overall skin pH and disrupt the acid mantle, which serves as an important protective barrier.
Testosterone also regulates men’s skin. In the epidermis and dermis, it is responsible for increasing the number of granular cells, collagen production and blood flow, stimulating the production of sebum, and toughening hair in the follicle. For any treatment or formula to be effective, it must address sebum, hair growth and sensitivities, as well as the thicker epidermis and a lower pH.
All He Needs Is The Essentials
We have put together the best kit for any man to start with! Skincare for the modern man starts with the 3–piece essential Lumière de Vie Hommes Skincare Value Kit.
This bundle includes a cleanser, toner, and moisturizer that work together to combat uneven texture, dryness and fatigued skin. This kit provides the essential building blocks for a complete, yet easy to follow, skincare regimen. You’re tough, but your skin doesn’t have to be.
And the best part is, you’ll save more than 10% purchasing the kit verses these products separate!
For Men Who Want Smoother Skin
The Lumière de Vie® Hommes Restoring Serum is a versatile formula that helps restore moisture and balance your complexion for a healthier skin tone.
This lightweight serum penetrates deep, promoting elasticity and creating a smoother and more even appearance. Shield your skin from the effects of aging with Lumière de Vie® Hommes Restoring Serum.
For The Man With Facial Hair
If your man sports a little stubble, or even a full on beard, gift him softer, more-manageable facial hair with Lumière de Vie Hommes Beard Elixir.
A lightweight oil that conditions and smooths facial hair for a softer, more manageable beard. The nourishing blend of fruit and nut oils work to tame coarse beard hairs and prevent breakage for a healthy, silky-looking beard that starts at the root.
For The Men With Under Eye Fatigue
Fight under-eye fatigue with the Lumière de Vie Hommes Firming Eye Serum. This advanced treatment temporarily tightens skin and reduces the appearance of unwanted puffiness and dark circles.
The innovative applicator cools and calms skin while helping to brighten, even out the look of skin tone and reduce the appearance of dark spots, fine lines and wrinkles. Elevate your skincare routine, with this easy-to-use, every day essential.
For The Man That Go The Extra Mile
our dad can soothe his skin with an overall cooling treatment to help reduce the appearance of redness, puffiness, and other sensitivities.
When frozen, the Lumière de Vie Hommes Ice Roller transforms into a total body relief tool. Give your muscles a break after a hard workout or relieve tension in the neck after a stressful day at the office. Any way you use it, the Lumière de Vie Hommes Ice Roller is a personal care essential.
By Leigh Raeder-Motives Field Consultant & Beauty Expert