How To Contour, Highlight & Apply Blush For Your Face Shape

How To Contour, Highlight & Apply Blush For Your Face Shape

By Leigh Raeder-Motives Field Consultant & Beauty Expert 

We recently had the pleasure of hosting a virtual workshop with celebrity makeup artist Jackie Gomez. She taught hundreds of VIP guests not only how to find their face shape, but how to contour, highlight and apply blush to frame their faces perfectly. She took the time to answer questions and everyone learned so much! Did you miss it? Don’t worry; we recorded it — and we also thought we’d do a recap just for you!

Determine Your Face Shape

Before you get started, make sure know what face shape you have. Most people have really never thought about it, but it really is something that you should know. It will help you determine not only where to contour, highlight and apply blush, but it will also help you pick out the best hairstyles, too. 

The Right Brush

Choosing the right brushes will make contouring, highlighting and applying blush so much easier. And just as important is the quality of the brush. If you are looking for one brush to do it all, you can apply your contour, highlight and blush with the Motives® Cheek Contour Brush. Yep, it’s named after its job, and it’s angled just right for the tasks it’ll help you with.


Once you determine your face shape, your next step will be to contour. Contouring is a makeup technique that uses cosmetics to define, enhance and sculpt the structure of the face or other areas of your body.

Contouring is usually produced by placing a warm or cool toned color that is one or two shades darker than the skin color in areas such as in the hollows of the cheeks, on the sides of the nose, and on the temples to give a shadow and slimming effect.

You can use cream or powder products to contour. If you’re a beginner, or if you’re looking for a less dramatic look, powders will be much easier for you to use. They blend very easily and if you use too much or it’s too dark, it can be easily corrected.

You’ll want to apply your foundation first. And if you are using a liquid foundation, be sure set with a translucent powder before you apply your contour. This is a step that will make it easier to blend.

You’ll  love the new Motives Shape Up Contour Palette featured in the virtual workshop. It has just the right shades for all areas of your face, and its pressed powders are silky and not heavy.


Your next step will be to highlight. Highlighter is a type of cosmetic product that reflects light. It’s applied to the face or other parts of the body to brighten the skin and complement the contour to create the perception of depth and angles. It helps define facial features like cheekbones, nose and jawline.

One of the easiest ways to remember where to apply your highlight is to think about what features you want to bring out. Contour pushes back and highlighter pushes forward. 

The Motives That Glow Tho Highlight Palette is perfect for highlighting. It’s blinging with six ultra-fine pressed powders that will give your skin a soft, illuminizing glow. Completely versatile, this palette is beaming perfection for the natural beauty or the “glow getter”; lightly sweep it on or pack on layers for a look created just for you. Light-diffusing pigments help blur imperfections and refine the skin, leaving behind a flawless, second-skin finish. 


Once you have your contour and highlight in check, you’re ready for your last step. How and where you apply your blush will depend on your face shape. 

The Motives Get Cheeky Blush Palette is going to be your secret solution to keeping naturally flushed, sun-kissed cheeks all year long. A little goes a long way, and these weightlessly soft shades will wear playfully on their own or will mix and blend effortlessly for your next blush crush. Offering a flirty variety of matte, shimmer and pearlescent shades for unlimited color combos. Pair up with the Motives Shape Up Contour Palette and the Motives That Glow Tho Highlight Palette for a full-on heartbreaker look.

Face Shapes

Now that you know your face shape, and which brush and palettes to use to contour, highlight and blush, use the diagrams that Jackie shared to direct you more specifically on where to apply.

Loren's VIP Beauty Lounge-Frame Your Face Video

Key Takeaways From Jackie

  1. Set the areas you want to brighten and enhance with the lighter colors in the Motives Shape Up Contour Palette. You can also do corrections and clean-ups with these lighter colors.
  2. When applying blush on the apples of the cheeks, contrary to popular belief, don’t smile! It’s best that you apply the blush on a relaxed face to ensure that the blush does not sit lower than intended.
  3. Whether it’s contour, highlight or blush, always start light and build.


If you’re new to contouring, highlighting and using blush, keep practicing. Print off your face shape and keep it with your makeup for reference. We promise it gets easier with practice!